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Archive for the ‘Internet Business Coaching’ Category

The Advantages of Keyword Research for SEO Campaign

Thursday, September 9th, 2010

The Advantages of Keyword Research for SEO Campaign

Annetta Powell, Professional success coach, Network Affiliate marketing,
explode your business profits, annettapowellonline.com

If
you have a business and wish to expand online, the most vital approach you
need to consider is not about how gorgeous your Website is. It’s all about the
content. As a wise internet affiliate Affiliate marketing technique, the first thing you need to
consider is to look for words on which your online business will be anchored.
The technique used in finding the best words that will eventually be associated
with your online business is known as keyword research. The success of your
online business is very much dependent on how effective you are in researching
for keywords. These keywords or key phrases are what will bring huge traffic to
your Website and will ultimately transform your visitors into customers.

 

Steps
to successful keyword research

 

Establishing
an online presence for your business is a tough job. Imagine yourself setting
up a store in the middle of the wilderness. Unless you make an effective
keyword research to target search engines, no one will ever know your business
existed online. Your keywords are the magnets that will attract visitors to
your site. Keyword research appears to be an simple ‘guessing’ job, but the truth
is preparing keywords to target search engines is really hard, but never
impossible:

 

·        
The
first step to successful keyword research is a simple acceptance that no matter
how brilliant you are as a business owner or entrepreneur, you will never be
able to unlock the minds of your customers. It is excellent to know that as
business people we talk about delivering solutions, but on the opposite side,
the customers are looking for answers to their problems. The success of your
business is your ability to give answers to people’s problems and this is
possible through effective keyword research.

 

·        
The
second step to having a successful keyword research is identifying a few
unanticipated keywords which can be a significant source of blog traffic. These
so-called unanticipated keywords can become a affiliate Affiliate marketing investment since there
is not much competition. As a business owner, it is vital to use keywords
associated with your online business so that you can maximize your efforts. If
you are excellent at using the right keywords, then it will eventually give you excellent
financial returns on your investment.

 

·        
The
third step to successful keyword research is to know and identify what niche
you want to be in. As a business owner, it is crucial that you know where you
belong. As a result, your choice of keywords must be associated to your
business or else you will never get a excellent amount of traffic to your site.
Using keywords that are related to your products or service is an effective
tool to attract visitors to your blog.

 

·        
Lastly,
it is also vital to check on your competitors what they are targeting or
what keywords they are using. In this way, you are able to evaluate whether or
not you are effective in your keyword research. Knowing what your competitors
are targeting is a key factor in the survival of your business. You have to
develop a excellent defense so that you will not disappear on the internet.

 

For additional information about the
advantages of keyword research, please visit my Website at http://annettapowellonline.com. See you there.

 

Sincerely yours<img src="http://www.articlesfactory.com/pic/x.gif" alt="Science Articles" border="0",

 

Annetta Powell

Your Professional Success Coach

Article Tags:
Successful Keyword Research, Keyword Research, Online Business, Successful Keyword

My name is Annetta Powell and I am your Professional Success Coach of Real Estate Investing and Network Affiliate marketing. My goal is to help others experience financial and professional freedom through mentoring, training and personal development.
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Income4Learners Top Affiliate Program

Thursday, September 9th, 2010

Nearly everyone that makes funds on the net (even the millionaires) do so through affiliate promotion. First, know that this editorial is not a comprehensive “welcome to affiliate affiliate Affiliate marketing” guide. I won’t spend much time going over the basics, but will spotlight the ACTUAL PROGRAMS you need to make money – with a small bit of relevant background to help you know the reasons behind these methods. You beginners will find this information invaluable & stimulating. You practiced marketers will find this information right & refreshing, while also learning some astonishing new thoughts to use in your everyday endeavors. So, let’s continue. Very everyone that makes funds on the net (even the millionaires) do so through affiliate promotion. Affiliate promotion is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. n very small English; there’s literally hundreds of thousands of affiliate programs on the net featuring tens of millions of products ranging from journal subscriptions to life insurance & every conceivable thing in between. An affiliate is fundamentally a salesperson whose job is to send people to a merchant’s website.

THE FIRST PRODUCT I RECCOMEND IS

INCOME4LEARNERS!

This product is based on a very successful formula that was seen in 2008 in a similar product that randomly closed down after the creator chose he had made enough money and retired.

So how does it work?? Well you get the ebook for free and within the e-book is says that you can also give the ebook away for free. It’s really simple, when you get the book all you have to do is enter YOUR paypal details in to it and that’s all! Presto, Your own website and sales page.

To take the system another step further will cost you $47 which is in the region of £25, you will get your own unique website, exactly like the one you will see when you follow the links on this page, for your outlay of $47 you get resale rights to about 200 ebooks and affiliate Affiliate marketing material, bundled into 1 clean package. For every sale you make you earn a cool $37 time after time.

This makes it technically an affiliate programme, albeit a small one, none the less it is an affiliate programme NOT a pyramid scheme or MLM which means it’s 100% legal and above board, making it a fantastic Work From Home Package. The fantastic thing is you are working for yourself and make money at home; you get to keep whatever you earn as opposed to some affiliate Affiliate marketing programmes where you earn a percentage or the revenue generated.

Sound exciting! The principle is that simple you buy the product for $47 which is a one off fee, and then promote it using the techniques shown in the back Office or by your existing methods if you are an existing internet marketer.

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Marketing A Painting Company

Wednesday, September 8th, 2010

Affiliate marketing A Painting Company

No matter what the economic turmoil, there seems to always be a demand for professional paint services. In this article, we will provide tips to help you make your business known.

No matter what the economic turmoil, there seems to always be a demand for professional paint services. Painting companies are hired on by homeowners, construction companies, property management outfits, and a slew of other businesses. Those who currently own their own painting business, or are looking to get into the field should know that the key to success lies not only in the skill and knowledge provided, but also in your abilities as a affiliate Affiliate marketing professional. In this article, we will provide tips to help you make your business known.

Step 1 – Take some time to brainstorm and come up with a affiliate Affiliate marketing strategy that is able to exemplify your strengths and at the same time, define what the business is hoping to accomplish. What do your specialize it? What are the costs? What aspects of the business do you want to showcase? Do you have a list of referrals? Do you handle larger jobs?

Review each topic and consider them carefully. Once you have a clearly defined plot, do a small research in regard to your local competition’s rates and services. By obtaining a basic understanding of what your competitors provide and charge, you will better be able to know what price points and services you should be offering. This is also helpful in determining which services will help you stand out from the flock.

Step 2 – Network. Start building connections with owners in the construction, property, and housing industries. A huge part of managing a successful business is the ability to generate work quickly. Though it make take a small while to get going, the best way to get ahead is by establishing these relationships. Once your partners see what a excellent job you’re doing, they won’t hesitate to recommend you to additional companies.

Step 3 – Advertisements. Print advertising is not only effective, but it’s rather cheap as well. This method provides evidence to potential clients that your business is established and on solid ground. Options include ads in local newspapers, grocery stores, hospitals and restaurants.

Step 4 – Use your referrals. This is generally one of the best ways to gain new work. Potential clients want to know that are hiring a name they can trust, and of course it simply sounds better coming from someone outside of the company.

Step 5 – Be sure to network with others in your area in hopes of developing new leads. Networking is one of the best ways to get your name out there and exchange tips and services. Make a point to network with interior designers, painters, contracting companies, real estate agents, and apartment managers. If you are unable to handle a particular job<img src="http://www.articlesfactory.com/pic/x.gif" alt="Business Management Articles" border="0", refer the task to another company. The favor just might come back to you down the road.

You can count on a San Diego painting company like Premier Painting Professionals. They have an A+ rating with the BBB and are fully licensed, bonded and insured. To know more, visit http://www.premierpaintingpros.com
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4 Questions to Ask a Company Offering Data Entry Work From Home

Monday, September 6th, 2010

Asking the right questions can help you determine which company offering data entry work from home would work best for you. These all vital questions are listed below.

One of the most well loved part-time jobs in the United States and the rest of the world is online data entry. Apart from being able to provide a excellent source of extra income, one of the reasons why data entry jobs are well loved is because of its convenience. Anyone can do data entry work from home, in an Internet café or in their favorite coffee shop.

Although most of the information you need is posted on the website, it is still vital to question if you have any doubts. Not only would you be better informed of the data entry work opportunity offered. It is also one way for you to determine if the company you are looking into is legitimate. Here are four of the vital questions to question these companies.

Registration Fees

Many companies offering data entry work from home opportunities would require you to pay a registration fee. Inquire as to what the fee is for. Would they be sending any materials or would this be for the software program used? If they did not include information about a trial period, question the company if it offers a money back guarantee. Make sure that you jot down the specific reasons and the time period you can apply for this.

Payment Methods and Terms

Data entry work from home work opportunities would pay you only for the work completed. Inquire as to the rate you will be paid per form completed. This way, you will have an thought how many forms should be completed for a particular amount. It is also very vital to inquire just how often would they be paying you. Would this be done weekly, bi-monthly or monthly? If it is bi-monthly or monthly, when is the cut-off period for the payment? Make sure that you also inquire about the methods of payment. Would they allow payments to be deposited to your online payment account like Paypal, or directly to your bank account?

Hidden Charges

Another vital thing to question the company offering data entry work from home is if there are any taxes or fees deducted from your salary. Many people are caught off guard when they receive their salary and the amount is lower than what they are expecting. Remember that some companies would deduct any bank transfer fees from your yucky salary. This is to make sure that there are no surprises when you receive your salary.

Reference Information

The most vital thing to question when inquiring with a company offering data entry work from home is the complete name of the representative you spoke with. Make sure that you get their first and last name before ending the call. In some cases, some companies would advise their representatives not to provide their last name. In this case, question for their agent number or code to include in your reference. This is to make sure that when you call back in the future and are told a different set of information, you would be able to refer back to the previous agent. Also note down the date and time that you made the call.

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Finding a Career: How to Determine Your Dream Career

Monday, September 6th, 2010

One of the reasons why many people are miserable is because they are unsuccessful in finding a career that really suits them. Passion, after all, is a word that does not only pertain to like and relationships, but also pertains to the career plotting process. A career that does not bring out your passion for it, after all, is certainly not your dream career.

No matter what course you’ve graduated from, or what work experience you’ve had, it is never too late to get career advice and also start a career that matches your interests, skills, etc., perfectly. For the so called career plotting process to be considered successful, you have to end up with a job that you delight in despite challenges and criticisms. For a certain career to be termed as your dream career, it should also inspire you to exhibit better performance and urge you to work harder.

Here are a few tips on finding a career that you would want to stick to until you’ve reached your retirement age:

1. Reckon about the skills you have.

First and foremost, you have to enumerate the skills and talents you have. What are the skills that really feel natural to you? Do you consider yourself a techie person? Do you like writing? Are you excellent at convincing people to try or buy products? You have to reflect about the things you’re excellent at and the things you reckon you are poor at, and consider the during the career plotting process.

2. Reflect on activities that you like doing.

When you get career advice, more often than not, a career expert will question you about your leisure activities, favorite activities, and the likes. Believe it or not, most of the time, finding a career you are passionate about is usually related to your favorite activities.

For example, if you get fulfillment from selling stuff online, whether groundbreaking new or second hand, you may also get fulfillment from having a career that requires you to sell e.g. being a real estate agent, being an Internet marketer, and so on.

3. Remember which subjects in school gave you enjoyment.

Another tip on how you can find out what your dream career really is: question yourself what your favorite classes were when you were still in school. Take note that those subjects need not be ones that produced high grades for you — instead, those subjects should be those that you remember keenly attending because you like what is being taught, you like the information given to you, etc.

For instance, if you like your ‘Labor Laws’ class, finding a career that is related to that subject such as being a legal assistant, being a lawyer, and so on, may really suit you best.

4. Mull over on which things, places, people, and so on, give you energy.

Whenever you get career advice, you will probably be questioned about which stuff really make you feel more energetic. For example, if you used to be an athlete during high school or college, then, you may answer that a certain sport makes you feel energized.

Getting a hold of this information will really help in the career plotting process. The proof: if you learn that sports really make you energetic, then, you may want to reckon about applying as a Physical Education teacher or as a sports coach. Of course, you still have to see to it that you have the credentials before you get your hopes up.

Finding a career that you can call your dream career is really dependent on self discovery. You have to first know yourself and be able to pinpoint which activities and tasks you’re excellent at, and which responsibilities you like doing. If you need help in deciding which career is right for you, Richard Calkin’s and Tania Dally’s e-book: Authentic Direction: How To Find Your Life’s Purpose And Ideal Career is your top resource. Not only will the said book make you realize the right career path, it will also reveal to you what your purpose in life really is.

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Steps for Starting a Small Business

Monday, September 6th, 2010

Starting a small business involves dedicated research for different business opportunities and an investment in terms of time, money and timely application of resources at hand. Depending on the type of business you wish to kick-start and the funds at your disposal, you need to look into and integrate certain basics, without which the business is likely to crumble, before you even crack the first deal. Starting a business is no different from planting a sapling. It needs careful nurturing and regular monitoring to ensure timely flowering.

Steps for Starting a Small Business:

Consider Pursuing a Business That Involves a Passion:

Since the business will demand a lot of your time and energy, you should consider starting a business that is related to a leisure activity or passion. For example, if you are a born green-thumb, you could consider designing and writing ezines for ardent gardeners. If you are excellent at fiscal plotting and already a part of the finance department of some company, consider playing financial adviser on the side. To build a successful enterprise, it is really vital that you delight in whatever you take up. With the monotony of forceful involvement in a field that means a small or nothing to you removed, you are bound to flourish doing what you delight in the most. It is also vital to consider initiating the business while you are still employed. This helps business networking and going through the start-up process with least stress about funding routine family expenses.

Network Extensively:

You need to double up the efforts made to research on the business opportunities you can tap, with extensive networking skills. Now, with the Internet technology just a click away, you should capitalize on your professional and personal contacts. Nothing like integrating the whole community to help in the endeavor, and in any business, help comes from the least expected quarters at times. You should make the most of family involvement in the business start-up procedures and always pay heed to thoughts and offers for business partnership within your social circle. You could also capitalize on the support of a mentor for dedicated business coaching, by taking your seniors at work into confidence. In today’s Information and Communication Age, nobody is averse to expansion and furthering of personal interests.

Assimilate Clientèle Prior to Commencement:

It pays in the long run to first research and network for customers and then officially start your business. In this way, you are assured of target business and can sift your clients in time. Remember, your business is worth the effort only if you have a client resource base to cater to. You should sift networking results to line up potential clients and suppliers. Developing contacts, generating business related services, regular business communication and adopting an extensive affiliate Affiliate marketing and business growth strategy help the fledgling to soar to desired height. Your business plot and research should be in sync, in momentum and quality, with your initiative. Your remaining employed while starting the business helps a lot to tap potential expertise and industry-related knowledge.

Line Up the Required Funds:

You should save extensively even if you are considering outside resources for small business financing. You should consider family offers to be a part of the business and initiative showed by friends. With shared fiscal responsibility, the endeavor becomes much simpler and since the resources are known to you, the rates of interest and tenure of repayment are simpler to negotiate. Using expertise close at hand eliminates the extra investment you would otherwise have to make on the services of an accountant or lawyer. You need to save even personal funds extensively, while you consider and approach outside investors in the business. Always keep a financial back-up plot in place. Most of the lenders you approach for business financing want to see a proven track record, which you obviously have to still build. Securing a small business loan is a tedious process, but not an impossibility with a small plotting and online comparison shopping.

You are sure to meet with success with a dedicated approach. You should also keep in place:

Business accouterments, like business cards and an official business website.
Business insurance and litigation intricacies.
Inventory and break-even analysis.
Stable workforce.
Small business CRM.

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SEO Consultant VS SEO Software

Sunday, September 5th, 2010

SEO Consultant VS SEO Software

This article is about Consultant VS SEO Software who is better?

Everybody discuss the SEO software and it can grant you the top
search engine placement on Google, Yahoo, and Bing but have you ever consider
it from an SEO consultant viewpoint. Each person is nearly certainly to come to
hear an answer of who is better? In this article I will clarify to you a number
of of the advanced SEO techniques that are practices by SEO consultants and
compare it with SEO software performance.

Capacity:

When it comes to the capabilities of software solution it is
limited to software version. The software is developed by developers who
develop software as per “development requirement” and the software will not carry
out tasks outside the development condition. Hence this will bound this
software to restricted functions. You may improve the capabilities of the
current software by purchasing a newer version but it will still be restricted.

When it comes to SEO consultant it depends on quantity of
factors such as experience, brightness research, and training. Also a fine SEO
consultant is a consultant that researches allot and attempts numerous of strategies
into the search engine and determine the best strategy. Hence this will make
SEO consultant better to SEO software due to unrestricted capabilities of the consultant
from the research, experience and training. You must question your self a question
who assists in the development of the SEO software. The answer is an SEO
consultant determines the main capabilities of the SEO software during early phase
of software development.

Who can perform better?

This is very clear from the above point and I able to
assurance you that an SEO consultant will perform way better than SEO software bearing
in mind if the same amount of time is used in an SEO campaign. I have tried many
SEO packages during my initial period of SEO consultancy and it doesn’t matter
what you do, you cannot perform better than first attempts<img src="http://www.articlesfactory.com/pic/x.gif" alt="Health Fitness Articles" border="0", and in a lot of times
my position will drop lower as a result of competition. One method of improved attempts
is to seek other software which may perform a tiny better and again the search
engine ranking will drop as a result of competition. This is the stage where
you need an SEO consultant to boost your search engine placement higher.

Search Engine Algorithm update:

In many occasions the search engine update algorithm that directly
affects the search engine ranking results. The SEO software will be incapable
to make the essential change because it is programmed. An example of that would
be Search Engine changes keyword density from 3% to 2%.

 This update can make
your search engine placement to dive. If the software recommended a 3% keyword
density. From my experience this drop will be rather like 2-4 pages depending on
the keyword density used. Simply the software will not be intelligent enough to
detect the change unless you buy a new software version that is compatible with
the new update. The SEO consultant can easily analyse the change and reduces
the keyword density to 2% which is quicker. SEO consultants can also make a
quick action regarding the following changes:

·        
Search Engine decrease the significance of page
title

·        
Search Engine decrease the importance of meta
description

·        
Search Engine restrict the number of incoming
links from page A to page B

·        
Search Engine restrict the number of incoming
links from site A to site B

In each instance the software will not be intelligent to
reckon like a human. Therefore the SEO campaign suffer form the limitation of
software. In termination I declare nothing will substitute top SEO consultant
and I be able to verify it to you for instance type the keyword “SEO” in Google
search box you will see on page 1 of Google the list of many SEO companies who
used SEO consultants to optimize their site.

Article Tags:
Engine Placement, Search Engine, Keyword Density

Sargon Odisho

Principal of Search Engine Pro

The leading firm for SEO Agency,
SEO consultant
Sydney
, & Online Affiliate marketing
Sydney

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How Purchased MLM Business Opportunity Leads Work

Sunday, September 5th, 2010

Purchasing MLM business opportunity leads is a fantastic strategy for some people to build their team. There is a right way and a incorrect way to buy leads. Most distributors use the incorrect way and then they wonder why they aren’t having success.

The first mistake distributors make is people who really have no need to buy leads are the ones buying them. The very best person to prospect for your opportunity is someone you already know. The second best person to prospect is a referral from someone you know. The third best person is a lead that you personally generate. Buying leads should only be done after the previous three options have been exhausted.

The problem with relying exclusively on bought MLM business opportunity leads is that you will have to go through a lot of them to get a excellent result. This is because of the method that the lead vendors use to generate the lead. In order to keep the leads price competitively, the company advertises a generic business opportunity mostly on the internet. Some of them may also advertise on the radio, on television or in a magazine. The prospect fills out some basic information and the lead is then distributed to distributors that buy them.

The problem with this approach is that the person filling out the lead form has no thought what they are going to be looking at. As a result, you have no way of knowing how truly interested that person is. They might just be curious to know what the opportunity is, but really have no interest in starting a business. In fact, the overwhelming majority of the leads that you buy will be in this category.

When buying business opportunity leads, consider the lead type and quality. The lowest quality leads cost lower than the highest quality leads. But, just because the quality is higher that doesn’t mean that the results are going to be better. That is why it is vital that you try different lead types out and track your activity so that you can see which lead type gives you the best results for your time, energy and money.

As an example, a lead company may offer phone interviewed leads for $3 a lead. A phone interviewed lead is a person in which the lead company has called them on the telephone and verified that the person is interested in starting a business opportunity. You receive the lead as soon as the interview is completed.

That same company may also offer local area code older leads for 75 cents a lead. These leads are up to 30 days ancient but they are all within a specific area code that you choose. You may reckon that the $3 leads are better than the 75 cent leads. But, if you really brought them and called them, you might find that you get a much better result from the 75 cent leads than you get from the $3 one.

On the other hand, you could also find that even though the 75 cent leads give you a better result, the $3 leads give you a result that you are satisfied with with a significant reduction in the amount of time that you have to spend. If a batch of leads that cost $150 nets you 2 recruits, you would have to call 200 of the 75 cent leads to get 2 recruits. But, you would only have to call 50 of the $3 leads to get the same 2 recruits.

One of the best ways to find a excellent lead provider is to see who in your upline or specific company is using as their lead provider. Chances are if you have distributors who are having success in your particular business opportunity, the leads are worth working. Question the lead vendor if they can have you speak to distributors who are using those leads that are in your network affiliate Affiliate marketing company. Then, if your company has some type of recognition program that is simple to quality for if you are active, look to see if that distributor is a part of that program. If they are, you know that the leads are truly working for them.

Of course, you also want to make sure you have a legitimate need to work leads to start with. Otherwise you are just wasting your money. If you still have 300 people in your warm market (which refers to your friends, family and neighbors) that you haven’t exposed to your business opportunity, you really have no need at all to buy leads. MLM Business Opportunity Leads are not an excuse to avoid talking to people that you don’t feel comfortable talking to. They should be used as a tool to supplement your other prospecting efforts.

Home Business Leads
Learn the truth about using home business leads to build your MLM business.
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Divorces Inflict Home Front Damage on Us Troops As Iraq War Drags on

Friday, September 3rd, 2010

In an army base in Baghdad, in functional wooden booths in a white-walled room, a row of young men in uniform stare at computer screens. Many are emailing, instant messaging or playing online card games with their wives and girlfriends seven or more time zones away. There is a background hum from others talking on a bank of phones. One soldier can be heard protesting: ‘You have no thought what I’m going through out here.’

With the Iraq war in its sixth year, some of these American soldiers are on their third or fourth combat tour – 15 months away from home with just 18 days’ leave. The strain is showing on their relationships and many will return home, exhausted, to find a disenchanted wife has walked out. Divorce rates among the US military are soaring.

Corporal Leonard Allen, 33, is missing his son’s first year of life. A member of the 2-4 Infantry ‘Warrior’ Battalion, 10th Mountain Division, Allen served a nine-month stint in Afghanistan in 2006. Normally he could then have expected at least a year at home. But eight months later he and his comrades were training in Kuwait, then deploying for a long tour in Baghdad.

‘There were a lot of deployment babies after Afghanistan,’ Allen joked. His son Colton is eight months ancient. ‘I’ve seen two and a half months of his life. My wife Andrea gives me daily progress reports – he’s learning to crawl – but it’s a shame when a father has to miss being there. Six or nine months here wouldn’t be so terrible, but these 15-month tours are killing everybody.’

Allen, a former bill collector now regularly on patrol in the streets of Baghdad, married two years ago in Las Vegas. ‘We knew there was a chance I’d be sent to Iraq. She was pretty down for a while, quite sad, and she worries about me here. She knows why I’m here and she’s glad, but she wants me to come home.’

Andrea, 33, keeps in touch with her husband via the internet. In an email from their home at Fort Polk, Louisiana, she told The Observer: ‘I miss him every minute of every day. It helps to reckon about that first hug I’ll get when I see him next and all the things we’ll do when he comes home.

‘When he left for this deployment, Colton was only two and a half months ancient. It’s so hard that my husband is missing most of our son’s “firsts” and that Colton only gets to see his daddy on pictures or videos. I tell Leonard about everything and send him tons of pictures, but a picture can’t capture everything, like Colton’s amusing sense of humor or how sweet it is to listen to him babbling in his crib when he’s waking up in the morning. Fifteen months is just way too long.’

Iraq, which has seen husbands return home with mental scars or missing limbs, preys on her mind. ‘I worry about him all the time; even if I’m not consciously thinking about it, the dread is always there. Any time someone rings the doorbell, my heart starts beating quicker and I say a prayer that it’s not someone coming to tell me something happened to him.’

The couple have rules for their long-distance marriage. ‘It’s impossible to clarify how hard it is to be separated from your spouse for such a long time. You really need to have excellent communication and a strong commitment to make it work. We’re really careful to never really fight on the phone, but if we have any kind of disagreement we make sure it’s resolved before we hang up, and always end our calls with an “I like you”.’

The pressure of deployments in Afghanistan and Iraq have become too much for some. There were about 8,700 divorces involving American soldiers last year, compared to an estimated 5,500 in 2001. Research shows that career soldiers are much more likely to contemplate divorce than in the past.

The anguish is exemplified by John Callahan, 42, a corporal who was away from home for nearly two years. In November 2006, Callahan’s machine-gun malfunctioned during a firefight, wounding him in the groin and leg. Recovering from an operation in hospital, he spoke to his wife by phone and could hear a male voice in the background. ‘Haven’t you told him it’s over?’, said his wife’s boyfriend. ‘That you aren’t wearing his wedding ring any more?’

Some couples face reunions in which the returning soldier has been disfigured, paralyzed or lost one or more limbs or suffered a life-changing brain injury. US marine Ty Ziegel suffered horrific burns in a suicide bomb attack in Iraq but returned home and married his childhood sweetheart – only to separate just before their first wedding anniversary.

Last year suicides among military personnel reached their highest level since 1990 when 108 soldiers took their lives, compared with 102 in 2006 and 85 in 2005. Combat stress is growing, with one study finding that one in five personnel returns from Iraq and Afghanistan with symptoms of post-traumatic stress disorder or major depression.

Unlike during the Second World War and the Vietnam War, when many more people were directly touched by the conflict, today’s military families can feel isolated from the rest of society. Separation can be particularly hard for young couples with small worldly experience. Specialist Chris Haun, 21, from Louisville, Kentucky, married his girlfriend, Jess, just before he was deployed to Baghdad, but said they have already hit problems. ‘We’ve had many nights when we wanted to separate,’ he said. ‘We’ve had downs as well as ups and we’ve talked about divorce.’

He continued: ‘She was a very dependent woman and now she’s becoming more independent. She is 20 and in college and getting ready to hit that age with new freedoms, new friends and alcohol. It’s a time of life when things change. It’s a day-to-day game. You always have the question in your head, “What’s going on?”, but that’s where the trust comes in.’

The US army has sought to address the issue with counseling and chaplain-led programs such as Strong Bonds, which includes weekend retreats for couples. At military bases there are television slots and leaflets offering advice on ‘How to keep a marriage strong during a deployment’, with tips including ‘Read a relationship book together’, ‘Communicate’, ‘Pray for each other’ and ‘Avoid arguments’.

James Pritchard, a chaplain at Loyalty base in east Baghdad, said that 38 soldiers had come to him to discuss marital problems since the start of the year. ‘Probably 10 of them had found out or got evidence that their wife was leaving them or seeing somebody else,’ he said.

‘It’s a huge issue, especially with younger soldiers who’ve married somebody they haven’t known very long. They suddenly have extra money coming in and the lifestyle of the spouse at home lends itself to extra-marital affairs. We’ve had soldiers go home and find the house empty, the wife and kids gone.’

He added: ‘I tell soldiers that, if she was a topless dancer before you met her, when you come home don’t be surprised if she’s no longer your wife.’

Sergeant Larry Driscoll, 42, who has been married twice, said: ‘One deployment has a profound effect on a marriage. If the marriage is on shaky ground, you reckon distance will make it better, but it exacerbates the problems three times over. To get through a second or third deployment, that’s a miracle.

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Importance of Leadership

Friday, September 3rd, 2010

Effective leadership forms the backbone of a successful business, as it allows the firms to utilize their resources efficiently. Even though it is much more prominent in the corporate world, the same rule is applicable to various other sectors, including sports and politics. In an organization which acknowledges the importance of leadership development, employees demonstrate a positive attitude, which in turn reflects on their performance. On the other hand, an organization characterized by lack of leadership has a negatively influenced work environment, which in turn, results in poor performance from the employees. Before we go on to the importance of excellent leadership, let’s take a brief look at the meaning of this concept.

What is Leadership?
The term leadership is used to refer to the process of socially influencing people to accomplish a particular task. In the quick paced world where we thrive today, the conventional definition of this term has been left far behind. An organization has both long term goals as well as small term goals. In order to attain these goals, the management appoints leaders who have the ability of making a team and guiding it towards success. The concept of leadership in the 21st century is not even remotely related to the belief that leadership is synonymous with power. The leaders of today believe in working with the team to achieve set goals, rather than making the team work to achieve the same.

Importance of Leadership in Management
When it comes to business management, leadership plays an effective role in accomplishing the set objectives of an organization. The onus is on people working as the top brass to identify the strengths and weaknesses of the human resources management and utilize them effectively to achieve the goals set by the organization. In most of the cases, the failure of a business firm can be attributed to the failure of leadership which holds its reins. Inability of the leaders to develop an effective strategy and more importantly, implement it, can only lead to diminishing returns as far as investment in human resource is concerned. Other than choice making, the leader also has to motivate and guide his team towards success. As a CEO of an organization, the individual on that post is also expected to boost the morale of his employees by understanding their strengths, weaknesses, problems they are subjected to, etc. Lack of coordination between two departments in a company is a perfect recipe for disaster, and therefore, the leadership has to shoulder the responsibility of coordinating between two or more departments in a said company. In order to get things done from employees, the management has to make a work friendly environment and this can only be done when people at the leadership level know its importance.

Importance of Leadership Development
The soaring popularity of numerous leadership development programs, offered by some of the most reputed institutes the world over, highlights the importance of this concept in corporate world today. Contrary to well loved belief that some people are born leaders, everybody has to inculcate leadership traits in themselves. Some opt for management courses to inculcate these leadership skills in themselves, while others learn from their experiences. One has to know that effective leadership is not just restricted to giving orders. It also includes various other leadership qualities including diplomacy, understanding, futuristic approach, patience and a bit of ruthlessness as well. A excellent leader doesn’t just give orders but makes a vision for his team members, and leads them towards the goal.

At the end of the day, understanding the importance of leadership skills is mandatory, irrespective of whether you are running a company with ten people or a company with ten departments, each comprising of a hundred people. These leadership skills play a crucial role in maximizing the efficiency of available resources of an organization and achieving set goals.

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