Creating a mini Lead Generation System in Less than 24 Hours
As mentioned in my previous articles, it’s essential that you have enough information and data to draw upon. If you don’t have this, see my previous articles on these related topics. At this stage you should be drawing information from newsletters in your field, joined discussion forums, read articles and
Stellar B2B Web Sites Need More Than Good Design
Worried about whether your B2B website is propelling you forward or holding you back? You’re not alone. A large percentage of business-to-business marketers plan to upgrade or replace their websites this year. That’s a good thing because most business-to-business buyers aren’t happy with the websites they visit and they let
Should Your Subordinate Be Smarter Than You?
There has been a general, unspoken wisdom passed down through the ages. It is an unwritten rule that influences hiring, and is at the bottom of all office politics, regardless of industry or geographic location. The rule is: NEVER hire anyone smarter than you. The reason that rule is never
