Here are some good SEO hot tips if you’re thinking of redesigning your home page to increase customer conversions and improve SEO in the near future:
1). Try and avoid slogans and sayings underneath the name of your business on the home page. They mean nothing much to other people and take up valuable webpage space.
Also consider which parts of your homepage that your prospective customer’s eyes will be drawn to. What is the action you are trying to have the customer carry out?
2). If you can, show at least three before and after pictures of how customers have benefited from your service or product.
3). Add in testimonials from customers underneath these. Immediately show what the prospective client wants and the results that you can offer, this in turn will improve SEO.
4). If you can show pictures that give information on clients negative experiences with other companies before they came and found you and how you corrected the other provider’s shoddy work, then all the better.
5). You could then add something like, “If only they had come to me first they could have avoided paying for the same service twice and all the emotional hassle associated with their negative experience with this other supplier.”
You could also include something like this, “don’t let the same thing happen to you. Contact me for a free initial consultation, or just enter your email address on the email entry web form below and I’ll send you my free guide on the questions you should be asking any competitor before you decide to go with my service.”
I remember the first time one of my website’s live on the internet. A great feeling of achievement! The technical side is often the first stumbling block that most small business owner’s face as hiring someone to do your website for you has as many pitfalls as it does advantages. In my experience what you typically end up with is essentially a very attractive online brochure that is only that. Often it has poor traffic and has not been designed with compelling a visitor of your site into action.
At the very least you should have the first page a prospective customer visits contain a web form that will entice them to fill in their email address and join your subscriber list. Offering them something such as a free e-book is a great way to achieve this.
Often customers will be interested in buying from you is you offer personal attention throughout their purchase. This is where satisfaction guarantees come into their own as do videos of your satisfied customers giving glowing testimonials of your product and services.
SEO by Nick Asher specialises in Hot Tips and Weekly Special Offers, Search Engine Directory Submission and New Social Marketing Techniques for 1st Page Ranking in Google.
