Purchasing MLM business opportunity leads is a great strategy for some people to build their team. There is a right way and a wrong way to buy leads. Most distributors use the wrong way and then they wonder why they aren’t having success.

The first mistake distributors make is people who really have no need to buy leads are the ones buying them. The very best person to prospect for your opportunity is someone you already know. The second best person to prospect is a referral from someone you know. The third best person is a lead that you personally generate. Buying leads should only be done after the previous three options have been exhausted.

The problem with relying exclusively on purchased MLM business opportunity leads is that you will have to go through a lot of them to get a good result. This is because of the method that the lead vendors use to generate the lead. In order to keep the leads price competitively, the company advertises a generic business opportunity mostly on the internet. Some of them may also advertise on the radio, on television or in a magazine. The prospect fills out some basic information and the lead is then distributed to distributors that purchase them.

The problem with this approach is that the person filling out the lead form has no idea what they are going to be looking at. As a result, you have no way of knowing how truly interested that person is. They might just be curious to know what the opportunity is, but really have no interest in starting a business. In fact, the overwhelming majority of the leads that you purchase will be in this category.

When buying business opportunity leads, consider the lead type and quality. The lowest quality leads cost lower than the highest quality leads. However, just because the quality is higher that doesn’t mean that the results are going to be better. That is why it is important that you try different lead types out and track your activity so that you can see which lead type gives you the best results for your time, energy and money.

As an example, a lead company may offer phone interviewed leads for $3 a lead. A phone interviewed lead is a person in which the lead company has called them on the telephone and verified that the person is interested in starting a business opportunity. You receive the lead as soon as the interview is completed.

That same company may also offer local area code older leads for 75 cents a lead. These leads are up to 30 days old but they are all within a specific area code that you choose. You may think that the $3 leads are better than the 75 cent leads. However, if you actually brought them and called them, you might find that you get a much better result from the 75 cent leads than you get from the $3 one.

On the other hand, you could also find that even though the 75 cent leads give you a better result, the $3 leads give you a result that you are satisfied with with a significant reduction in the amount of time that you have to spend. If a batch of leads that cost $150 nets you 2 recruits, you would have to call 200 of the 75 cent leads to get 2 recruits. However, you would only have to call 50 of the $3 leads to get the same 2 recruits.

One of the best ways to find a good lead provider is to see who in your upline or specific company is using as their lead provider. Chances are if you have distributors who are having success in your particular business opportunity, the leads are worth working. Ask the lead vendor if they can have you speak to distributors who are using those leads that are in your network marketing company. Then, if your company has some type of recognition program that is easy to quality for if you are active, look to see if that distributor is a part of that program. If they are, you know that the leads are truly working for them.

Of course, you also want to make sure you have a legitimate need to work leads to begin with. Otherwise you are just wasting your money. If you still have 300 people in your warm market (which refers to your friends, family and neighbors) that you haven’t exposed to your business opportunity, you really have no need at all to buy leads. MLM Business Opportunity Leads are not an excuse to avoid talking to people that you don’t feel comfortable talking to. They should be used as a tool to supplement your other prospecting efforts.