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After Basra, a Fight for Life: Story of a ‘broken Soldier’ of the Iraq War

Sunday, December 26th, 2010

The electric pruners make light work of the bare cox’s apple branches as David Bradley strips them back, preparing the orchard for a new season and the harvest to follow. The farmer cuts and thins out the trees but when he removes the chamois leather glove protecting his right hand, the loss of his index finger, ligaments and skin tissue is laid bare.

This is not the only lasting injury from the former British army major’s time in Iraq. Sometimes, Bradley, 40, has to step out of the direct sunlight as his damaged iris no longer dilates and contracts in the way that it should.

The right side of his face is lightly peppered with black shrapnel marks but seeing him now on the family farm, it is hard to imagine that in the summer of 2004 he was so badly injured that doctors gave him only a 5% chance of survival.

His right hand and eye were shredded when his Warrior – an armoured infantry fighting vehicle used to carry troops – was hit by rocket-propelled grenades.

He was, he says, “blown up”. In the four years that followed, the soldier would first have to fight to live, then fight to rebuild his broken body and then create a completely new life outside the army.

“As soon as the doctors say they can’t operate on you any more you have a choice – stay in and do a desk job or leave. I left. It was the right thing for the army and for me. I am a soldier, I joined to command soldiers. With the injuries I have sustained I can’t do that. I was medically discharged and suddenly became mister, not major, Bradley.”

So, he and his wife Lara and his two children, Philippa, 10, and Alexander, eight, moved out of their military accommodation in Tidworth, Devon, and returned to Bradley’s family farm in Kent. There are times, he admits, when he wishes he was back with his company, which is currently in Iraq, preparing for the British withdrawal. But instead of men, the former major will spend his days this spring marshalling apples, pears, cherries and asparagus.

Sitting in the study of the farmhouse that once belonged to his grandparents, it’s easy for Bradley to conjure the events and mood of Iraq five years ago just as it might be easy for many to forget just how dangerous it was in the country at that time.

By the summer, the Shia insurgency was beginning to sweep across Basra and southern Iraq and in the months to come crude, but deadly, improvised explosive devices would become the weapon of choice against British soldiers, tearing through ineffectual armoured plating on vehicles, killing and maiming scores of soldiers.

Bradley had been in the country since April and was commanding B Company, the Princess of Wales’s Royal Regiment, a group of 116 men attached to the Cheshire Regiment. This was their first tour of Iraq. The company was based in the grounds of the Shatt al-Arab hotel in the northern part of Basra. Before the war, the art deco hotel had boasted a four-star rating and had been a favourite haunt for foreign businessmen who had come to the comparatively prosperous and cosmopolitan southern port.

But by 2004, the Shatt al-Arab had become a large British military base, with row upon row of tents and portable toilets. It was heavily fortified with perimeter walls and guard posts. For US troops in Baghdad, car bombers had become the biggest threat but in the “Shatt”, B Company came under a different kind of attack – every night, the soldiers were mortared by Katyusha rockets, forcing them to sleep under the hard cover of one big, fetid room rather than in the tents that had been erected around the camp.

“We were mortared every night. We hunkered down inside the hotel because it was the only place with a hard roof. I remember once being mortared when I was outside in the toilet and thinking ‘don’t let me die here’.”

Bradley had been in the army for 12 years and in spite of serving in Northern Ireland and having been on exercise in countries such as Kuwait and Oman, this was the first time he had really felt the meaning of the adage: war is often 10% terror and 90% boredom.

The terror he had often talked of and thought about would visit him on Monday 9 August 2004.

Although it was cloudy that morning, it was oppressively hot – even more so inside the claustrophobic armoured fighting vehicles. Heading out of camp in their Warriors, the soldiers’ morning mission was to track down a group of 15 men who had been spotted on rough ground close to another British base, Camp Cherokee – that same rough ground had been the site used by insurgents who had been firing rockets at the camp.

By the time they dispersed the crowd, it was already more than 45c, and B Company were late for lunch; hot and hungry they returned to camp and made straight for the company cookhouse where the chef had kept pie and chips for them in the oven.

They were still in the middle of eating when a runner came in with disturbing news: a number of British troops were missing in the heart of Basra. The details were scarce but the problem obvious.

Gunners from the Royal Horse Artillery had been attacked when they raced in to the city to pull out an army officer who had seen a crowd build up outside the small British Camp Stephen and had radioed for help. As they drove towards the officers, their three “Snatch” Land Rovers were barraged with rockets and bullets – one managed to pull out, but two were so badly shot up they caught fire, the soldiers inside were forced to run for cover, leaving their radios inside.

Their sergeant managed to ring headquarters on an Iraqi mobile phone but he could give no coordinates as they had no idea exactly where they were.

He told HQ that nine soldiers were in the area of the Ba’ath party headquarters, right next to the office of the Moqtada al-Sadr – the headquarters of the Mahdi army.

In the cook house, Bradley remembers thinking that he just wanted to eat the rest of his chips. He gathered some of his men for a quick briefing. They were going to be the rescue party, and Bradley would lead them in to Basra to get the soldiers out. Hostage-taking had become a well-publicized weapon of the insurgents and no one needed reminding that for them the capture of British soldiers would have been the ultimate prize.

“You have images in your mind of them being caught, put into orange jumpsuits and being decapitated on TV,” said Bradley. “They were from a different regiment but none of us would ever leave a British soldier there – we would do whatever we had to to get them back.”

The first call about the missing troops came in at 3.44pm and by 4pm, five of Bradley’s Warriors swept out through the camp gates, each with a driver, gunner and commander on top and between four and seven soldiers – “dismounts” – in the back. There was no air support to call upon, the only means of rescue were the Warriors. The convoy sped down the main road into town, known to the British army as Red Route.

They had been driving for just five minutes when they came under heavy fire – more intense than any previous attack on B Company.

As it crossed a T-junction, Bradley’s Warrior, which went under the radio call sign Two Zero Alpha, was hit by a barrage of rocket-propelled grenades and small arms fire.

The assault was coming from buildings on both sides of the street, and Bradley, standing in the commander’s turret, was “scanning for the enemy” through the sight of his rifle, to give his men some idea of where to return fire, but before he had a chance an RPG hit the right side of the vehicle. Another hit his shoulder.

“I just suddenly felt this pressure. I was knocked down. Then there was this small, thick, dark grey explosion below me and I thought: ‘This is bad.’ It looked evil. I flung my hand up and it was a cloven hoof – my index finger had gone.”

In the pandemonium that followed, Bradley thought that another RPG had landed inside the vehicle and shouted through the intercom for everyone to “debus” – get out of the vehicle. But the communications were no longer working.

“I crawled out on top of the turret. I was on fire and with my good hand I patted it out and thought I was OK.” As he lay up there, Private Carl Yee-Lim, his gunner, was screaming: “Sir, sir, get back inside.” The voice, cutting through the roar of the rockets, brought Bradley back to his senses.

“Suddenly I was really conscious of all the rounds coming past me. My gunner grabbed me and I dropped down.”

In fact, the Warrior had been hit by seven RPGs almost simultaneously. Inside the back of the vehicle, it was thick with smoke and blood was everywhere. Sergeant Major Simon Barnett had serious shrapnel wounds to his leg and arms and his helmet had been blown off – a lump of metal was embedded in his head and his teeth were blown out.

The medic, sorely needed, was also badly hit. The rest of the crew in the back, including the Iraqi interpreter, suffered varying degrees of injury, mostly flash burns, and could no longer hear anything because of ear damage. He had blood in his eye but he could still see light.

The pain, however, was spreading and so Bradley reached for the morphine jab he kept just under the breast plate of his flak jacket. With the last reserves of his strength, he ripped it open with his teeth and stabbed it in his thigh.

As he did this, the Warrior sounded like a grunting metal pig as the driver, Sergeant Mick Pike – who thought Bradley was dead – was attempting to drive them out of danger.

“Yee-Lim was sitting behind the chain gun and he kept leaning across and going: ‘Sir, sir, stay with us.’ I was thinking why does he keep shaking me when I am not badly wounded?”

Bradley drifted in and out of consciousness and was a little irritated by the panic in Yee-Lim’s voice. As the vehicle pulled inside camp, the major tried to get out himself.

“I remember putting my hand down on the vehicle and jumping off and just feeling really, really tired and some lads turned up with a stretcher. I collapsed back thinking I am not getting up from this. I didn’t know I was as badly wounded as I was. I just felt drained.”

Bradley collapsed on to a stretcher, was taken inside and put on the commanding officer’s desk. The room turned into a casualty clearing station, but only limited first aid could be done. It immediately became clear they needed to move him to a place with more specialist care. He begged the doctor to knock him out as he had had enough. The last thing Bradley remembers from that day was being wheeled out to a helicopter that flew him to the medical centre at Shaibah logistics base.

“One of the nurses said if any of the other lads had come in at the same time as me they would have put me to the side. They didn’t think I was saveable. If there had to have been a choice, they wouldn’t have operated on me, they would have operated on someone else.”

On the operating table, Bradley was losing blood pressure and the doctors couldn’t work out why. Luckily, there was a Czech doctor working at the base, Marcel Hyack, who was a specialist in chest surgery. With little to lose, Hyack decided to operate and found copper piercing shrapnel from an RPG embedded deep inside. “The shrapnel had cut my innominate vein. The surgeon thought I was going to die anyway, so let’s have it out.”

That night Bradley was induced into a coma and flown to Birmingham in an intensive care unit on board a C17 military aircraft. After being operated on for 18 hours he was brought round, with his wife and father at his bedside.

“They still weren’t sure that I would make it. I had severe shrapnel wounds to the right hand and they had to cut of 80% of the deltoid muscle. They removed my index finger back to the metacarpal. They had to attach my hand to my stomach and transfer the skin flap – it was attached for three weeks.”

Bradley prods the slightly puffy and hairy part of his hand that was rebuilt from his stomach.

“The blast blew out the lens of my right eye and shredded the cornea. I had a new artificial lens and a corneal graft. I can wear a lens but don’t wear it all the time because the cornea is so sensitive. I had three broken ribs and a broken clavicle. I lost some of my lymph glands.”

Bradley remained in hospital for eight weeks. On his tenth day there he received a letter telling him he had been posted to the Y list – an administrative location for people who are not fit to serve.

“In order for them to get a replacement for me I had to leave the battalion. Lara says she watched me shrink when I read it. It was confirmation of my situation and it was very impersonal. I complained about it and they have now changed their procedures.

“All I wanted to do was to get back and command the company. Over time I realised that it wasn’t going to be that easy but that time allowed me to come to terms with it. If you are a double amputee, you know that you can’t go back to fighting as soon as you open your eyes.” From hospital he was allowed home but spent six separate month-long stays at Headley Court military rehabilitation centre in Surrey.

Bradley missed out on compensation introduced in April 2005 for those British soldiers injured on the frontline. He received a medical discharge lump sum of £48,000 and supplements his pension of £21,000 a year with a wage from the farm. A few weeks ago, Bradley – with the help of his father and some hired labor – planted 7,500 new apple trees to augment the orchards of his childhood. For his family, they are a symbol of their new life.

In spite of what happened to him, the soldier-turned-farmer says he “would have been nowhere else on 9 August”. He said: “In its purest form, we went out there to save British soldiers’ lives and we achieved that.”

But also, unknown at the time to the badly injured Bradley, the battle that had engulfed his company left one of its soldiers, Private Lee O’Callaghan, 20, dead.

Without Bradley as commander, his junior officers and soldiers stormed the Ba’ath party headquarters – heavily fortified by the British but handed over to the Iraqis – but could not find the missing troops. By some stroke of good fortune a helmet was spotted in a house nearby and since only British soldiers wore helmets in Basra, they knew they had stumbled across the lost men who were about to run out of ammunition. The beleaguered soldiers were piled into the back of a Warrior.

Bradley’s men gave up their safe-ish seats to fight their way out on foot. Some soldiers were later awarded medals for bravery, including the Military Cross.

“There are dark moments when I lie in bed,” Bradley concedes. He knows he has changed. “I am more emotional than I was. I think many people who come back from those sorts of environments experience that sort of change.

“I have a shorter temper sometimes, though that is becoming less. I am different. But so far farming has been great. The army is a fit man’s business and I am a broken soldier.”

Camping in France – Life Under the Stars

Tuesday, December 7th, 2010

In the UK the idea of camping has undergone a populist revolution in the last few years. More people than ever are taking up camping and France has become one of UK travellers top destinations.

France as a nation is somewhat more camper friendly than the UK as there regulations are a lot less strict. France embraces the camping lifestyle and of course offers some much more favourable weather than the UK. It’s not hard to see why France has become such a popular destination. The beautiful countryside, weather and easy access make it an affordable option for many.

So what camping options exist for UK travellers while in France. In this article we will explore some of those options.

Vineyard Camping

France is of course synonymous with wine and is home to many famous vineyards. People travel from all over the world to visit them and what better way to enjoy them than by staying in one. Many vineyard owners offer a free night of camping and allow visitors to enjoy the full delights of a vineyard. Simply kick back and enjoy a glass of wine.

Mountain Camping

The French Alps is a particularly beautiful region and very popular with campers. This is because of the changing climates. In the summer campers can enjoy the sunshine while in the winter campers can camp in snowy conditions. The area caters for everyone and the views are unrivalled. For example the highly regarded Airstream Trailers sits in the foothills of the Pyrenees and has its very own wood fired hot tub.

City Camping

Believe it or not you can still camp in capital cities these days. Many have excellent camp sites just on the edges of the city and offer good access to local attractions. A prime example would be Paris. There are many great campsites in the northwest suburbs and staying in one of these can be excellent value for many. It provides an alternative way to stay and enjoy a city.

Freestyle

For the more adventurous types you might want to try free camping. This is in essence, where you find a field and setup camp. This is perfectly legal in France and something that many visitors enjoy. It is a great solution for people travelling through and adds a sense of excitement. Of course there are some risks with this approach and precautions should be taken. For example if you are going to camp in a farmer’s field it is best to ask permission from them first.

Beech Life

The southwest of France has some of Europe’s longest and most beautiful beaches. The warm temperatures and idyllic sand dunes make these the perfect places to camp. The fresh ocean air and a warm camp fire make this a very romantic setup. Couples flock here from all over the world to enjoy this experience.

France is essentially full of great campsites and works hard to accommodate campers. This and the diverse culture help make it a top tourist destination for UK travellers.

Acai Berries- Fruit for Life

Wednesday, August 18th, 2010

Acai berry, a fruit similar in appearance to grapes, is an important part of the diet of the people of Amazon region. Pulp of Acai berry mixes well with other beverages like soda, shakes and smoothies, and gives them a unique flavor. The berries, due to their tenderness, decline faster. Juice of these berries is easily available. The fruit’s most part comprises the seed, which can be ground and given to animals to eat and used as manure to improve fertility. Although just 20 % of the whole fruit has the pulp, it has been proved to be very nutritious. It contains carbohydrates, proteins, fats, oleic acid, linoleic acid, palmitic acid and anti-oxidants.

The fruit helps improve digestion and increases the energy level. Apart from these benefits it promotes sound sleep and mental clarity, gives the body its daily dose of vitamins, improves the working of immune system, boosts sexual performance and helps remove infectious toxins. It also works to fight cancer causing and ageing cells. Heart also benefits from the intake of these berries as they reduce the cholesterol levels and inflammation by increasing circulation.

The berries are not meant to be eaten straight from the palm. First, they need to be processed. Due to the presence of vitamin A, B1 and E, the Acai berry juice is gaining popularity among people. The researchers too are surprised to find out so many benefits of these berries. The fruit has zero side effects and is safe to use. The fruit can be used in many forms such as tablets, juice, powder and pulp. It has been seen that regular intake of some special Acai berry tablets leads to weight loss.

There are various brands offering to sell Acai juice, however they may be mixing it with other juices to sweeten it. If you want to buy the juice or pulp for yourself, look for the one with zero additives and preservatives. The people of Brazil and Amazon region have this fruit as a part of their diet for last many years. It has been proved through various researches that Acai has more anti-oxidant content than the grapes used to make red wine. This fruit is six times more nutritious. It provides with energy and keeps you ticking through the day as it works to increase the stamina and makes you feel fresh. Choose a healthier way for your life, choose Acai Berry.

Term Life Insurance For The Elderly

Wednesday, July 14th, 2010

Senior citizens can obtain life insurance without having to rely upon a medical exam to determine their coverage.

Term life insurance policies have become extremely popular in recent years, and they can provide extremely valuable and vital protection at low costs for a variety of different people. However, one of the largest problems associated with term life insurance is the fact that it tends to expire just about the time the covered person is finding it more difficult than ever to find protection. This is often in ten years, twenty years or even thirty years in many cases. The theory behind the concept of term life insurance is that by this time, the insured will have fewer obligations to worry about, and then will have enough money saved that they can self-insure.

However, many senior citizens and other retired people are finding themselves in less than ideal circumstances because they are not free of the obligations that they expected to be free from. Without having sufficient savings to cover necessary debts, obligations and expenses, these senior citizens can have a difficult time insuring themselves when they need it more than ever. Learn more about term life insurance for the elderly by visiting http://bestofavee.com/2008/01/be-insured-get-life-insurance-now.html.

By the time most people reach maturity, they may also have developed more health problems, which is what makes no medical exam term life insurance such a viable option. As if such an advanced age wasn’t already trouble enough, health problems may make it even more difficult for elderly citizens to find insurance if not completely impossible.

However, there are a number of insurance companies that have developed final expense life insurance, guaranteed life insurance and senior term life insurance options that meet these needs. These are essentially term life insurance policies that stay in force for as long as possible. These policies are kept in force through the payment of premiums, or by paying the policy up over time. Once the payment of premiums is paid up, they can rest assured that they will have the term life insurance that they need. Check out http://mlizcochico.blogspot.com/2008/01/ensure-your-future.html for more information on how you can obtain no medical exam term life insurance.

These types of senior term life insurance policies or final expense policies are available in two forms, neither of which requires any kind of a medical exam. Face values for these no medical exam insurance policies typically range in value between $2,500 and $25,000, and for this price you can expect the simple issue or guaranteed issue of life insurance policies. Because the face value is lower, the risk to the insurance company is lower, which means that the requirements necessary for obtaining life insurance coverage are typically quite relaxed.

Seniors can use this money by leaving it to a beneficiary, to their spouse or to their children for example, so that they can deal with burial expenses, with settling final debts, and with leaving money for the estate.

Simple issue life insurance policies provide death benefits immediately upon the passing of the insured. Health questions are asked on the application, but these questions are not anything that will prevent you from obtaining the insurance that you need. Most senior citizens can qualify, unless you have some kind of a terminal disease, or if you are already in a nursing home. Smaller health issues that would prevent most senior citizens from qualifying will not prevent you from getting the no medical exam term life insurance benefits that you need. The coverage is immediate, so once the policy has been issued, coverage goes into effect.

How To Attract (and Keep) An Incredible Coach In Your Life

Monday, July 12th, 2010

“When the student is ready – the teacher appears…”

Coaching is absolutely one of the most important, fundamental concepts that is both can help you reach new heights of success in your business and life, and can help you crack the ’secret code’ to unbelievable, massive growth and duplication in your team. Funny enough, it’s probably the most ignored strategy in Network Marketing, both as a distributor trying to find that ’secret sauce’, and a leader who’s wondering why he’s got a bunch of frustrated downline who don’t know how to build a business.

Absolutely, without question, this is the most important concept that you can ever learn in business: If you want to be at the TOP of your game, you MUST be willing to be coached, and find the best person possible, who can help you clean up your game and take it to the next level. I like to use Michael Jordan as an example, because even though he was arguably one of the top basketball players of all time, at the height of his success, when every move he made seemed magical, he was still a team player – and willing and ready to receive guidance and feedback.

Now, keep in mind that Jordan was BETTER at basketball, and had more success in his life than any of his basketball coaches, at any point in their life experienced – but still he was willing to take critical feedback, guidance, and correction at skills that he was arguably the best in the world at performing.

Now why is that? I’ve heard people say things like ‘only listen to people who are getting better results than you in the area you’re seeking’, but then why did a $100,000,000 per year earner take advice from people that earned dramatically smaller incomes, played basketball less well, and were never as influential as he was?

Because a great coach isn’t there to be better at everything, he is there to always help keep you on track. A great coach is good at identifying the strength of the players, and at helping people improve skill sets that they don’t even have themselves. The most important thing that a coach can do, however, is to help you focus and keep on the right track, and hold you accountable to the things that you agree that you’ll do together.

I had a major breakthrough a few weeks back, when I had a guy come on one of my coaching calls who’s been one of the largest distributors in the Amway corporation for the last 20 years. He shared some concepts that have totally transformed the way that I thought about life and business, and it put into perspective something that was missing in my business, and was one of the most important changes I’ve made to the way I approach building a team – and here’s what it was:

Putting in place a structured accountability and coaching program for anyone in my team who is willing to be accountable and follow instructions. Now, keep in mind, I couldn’t possibly have the time in a week to coach every person in my organization, and that’s ok – because I don’t need to – because only people that are willing to be accountable will track their results, activity, and follow instructions – which is about 15% of my team, and I have my leaders coach their leaders, and so on.

One of the things that I realized after coaching back to back team members for 10 hours straight, the first day I implemented the program, was that the biggest roadblock that team members have is that they don’t know what to do next. This is something that shocked me – because I intuitively seem to understand what comes next, and see Network Marketing as a simple, relationship recruiting based business model, and it seems natural what should always come next in building a group.

However, what I found is that most of my team, even after having great training, tools to buy, a great fast-start system, online marketing funnels, a warm market prospecting system, even if everything is in place – most people haven’t had my experience base in network marketing, and they have absolutely, no idea what to do next, AND, I found that by guiding them in one direction, not only were they more productive – but they are happier, work harder, understand better, and prospect more. Plus, my organizational recruiting is more than a third higher, and I’m only 2 weeks in to the program.

Fascinating looking at it. What I want to talk about now, though, is how to attract a good coach and keep them in your life. I have a famous quote up at the top of this article that I’ve heard 1000 times and have no idea where it came from, and it still holds just as true. If you want the attention of a great coach, be willing and ready to learn, be a sponge, and be willing to take action and be accountable.

Sometimes, as a coach to others, I start giving feedback and advice, only to be interrupted by a student who has absolutely no idea how to do something, giving me their opinions on ‘the way it is’. If you want to attract and keep a great mentor – be willing to listen and correct your direction, even if you don’t completely agree – because chances are a great mentor can see things in you that you don’t yet see.

For example, I pay a few professional coaches, and one of them made a couple of suggestions to me over the course of the last couple of weeks that were right ‘in my face’ suggestions about my personal life. Funny enough, though, just one of those suggestions has now made me more money than I’ll pay for 2 months of coaching, just 2 weeks after hearing it.

Had I been an amateur, and had a huge ego, I’d be short about $2,000 short in the last 2 weeks, from no additional effort or energy than I would have expended otherwise.

You and I are simple beings, and we can be compared to a rocket headed to the moon – off course 98% of the time. Just like NASA gives constant nudging, feedback, and guidance to a rocket, a coach will help you, off track 98% of the time still reach your destination on schedule. So here are some ideas to help you:

1. Track everything you actually do – for example, if you’re marketing, you could track how many articles you’re writing – how much you’re spending on PPC, how many leads your generating, your landing page conversions, etc. If you’re warm market prospecting, you could track how many one on one presentations you’re doing, how many 3 way calls you’re doing, etc. Always remember – WHATEVER you track you can improve, and whatever you don’t track, you can’t improve.

2. Have a clear intention with your coaching sessions, of a specific, tangible, measurable goal that you would like to achieve in your life. It’s easier to steer a moving ship – and if you know exactly where you’re headed, your coach will be more able to guide you.

3. Don’t whine to your mentor – they don’t need to hear your whining to guide you, they need to see what you’re doing, not doing, and the result that you either got or didn’t get, so they can help create specific course corrections in your business.

4. Be willing to follow through and complete ALL of the assignments that your mentor gives you, no matter what it takes.

If you’re open, ready, and willing, sometimes a great coach that will transform your life is just a phone call away – sometimes you need to pay, and you should be open and willing to doing so. Here’s my final thought for you, though:

When someone shows up in your life who is willing to take their time, knowledge, energy, and effort and POUR their heart and soul into you – thank your lucky stars, God, or whoever it is for you and be willing to go to the ends of the earth – because NOTHING will help you more in your business life than someone who is willing to take the time, no matter what it takes – to help you reach your goals. And if you want to transform your results in your business – be willing to coach your team, and take things to a whole new level…

By: David Michael

David Wood is one of the top Network Marketing Coaches, who combines a unique style of online relationship building, social media, and old school, traditional prospecting techniques to create a magical combination of up front growth, duplication, and massive success. If you want David’s formula for massive online success, visit David Wood’s MLM Secrets now.

Making Your Leadership Your Life

Monday, May 17th, 2010
<img src="http://www.buzzle.com/img/articleImages/54141-19.jpg" width="151" height="160" alt="Making Your Leadership Your Life" class="ImgBorder"

Companies facing global competition are expecting more from all employees, more initiative, more innovation and more results.

Critical to meeting these expectations is leadership. The word “leadership” comes from a old Norse word meaning “to make go.” Leadership is needed in organizations to make things go, to muster and coordinate direction, ardent commitment and resource alignment.

Working with thousands of leaders of all ranks and functions during the past 21 years, I’ve seen that most leaders deem leadership as exclusively an on-the-job dynamic. They don’t see it as a life dynamic.

Companies seeking more from their employees must promote leadership that delivers more, and that leadership can only deliver more if it is effective both on and off the job.

If you don’t make your leadership your life and your life your leadership, you diminish both your leadership and your life.

The reasons are simple. The best leaders establish a deep, human, emotional connection with the audience. Why is that necessary to achieve organizational results? Leadership isn’t about getting people to do what they want to do. If people simply had to do what they wanted to do, leaders wouldn’t be needed. Instead, leadership is about getting people to do what they don’t want to do and be totally committed to doing it. These people have a good chance of achieving a lot more results, achieving those results faster, and achieving “more, faster” on a continual basis. One may tyrannically order people to get results, but the effectiveness of such leadership is not as consistent nor as substantial as having people make the free choice to get results. And people will make that free choice mainly in an environment in which deep, human, emotional relationships are developed.

Look at the leaders in your life. I’m sure you’ve been at the receiving end of both the tyrants and those with whom you’ve had deeply beneficial relationships with. Weren’t you more likely to go all out for those leaders who promoted an environment in which those better relationships flourished?

Clearly, that’s an environment one should seek to establish in one’s life as well. The relationships you develop as a leader can be similar to the relationships you should develop in your life outside your job. In my many seminars on the Leadership Talk, I have seen people use my processes outside their job, with their spouses, friends, and children, etc.

There are many values that should be promoted in our lives: trust, honesty, integrity, coming through on commitments, fairness, tenacity, tolerance, and more. Let’s “trust” as one example.

I believe we should live a life of trusting others. I call it “living in trust.” Of course, trust can be taken too far, and we may open ourselves up to be deceived and betrayed. My wife says I often trust others too much; and certainly I have paid in many ways over my life for such a propensity. But I believe that even though we may be deceived if we trust too much; we will nevertheless suffer more if we don’t trust enough.

Living in trust means extending trust without conditions until that trust is clearly betrayed. And then, depending on the circumstances, we may continue to extend trust even if it is betrayed. For when it is betrayed, we may not necessarily be the poorer for it. We may indeed be the richer; for without trust, we cannot establish deep relationships.

My view of trust in life can be extended to leadership. Leadership is about getting continual increases in great results. To do that, leaders must engender trust in the people they lead. In fact, great results can’t accrue without strong bonds of trust established between the leader and the people.

I’ve often said that it is better for a leader to have bought the Brooklyn Bridge for a nickel rather than to have sold it for one. People will not be led by you to do extraordinary things unless they trust you; but they won’t trust you unless they know you are taking the risk to trust them. In fact, many organizations get into trouble when the people don’t trust or stop trusting their leaders; and when their leaders stop trusting them.

So, trust operates both in our lives and on our jobs as leaders and must be cultivated both on and off the job.

There are many other values that should be manifested in both the life one leads and the leadership one manifests. The point is that when you make sure the leadership traits you carry out on the job are the very traits you live by in your life, you enhance the quality of your leadership and your life.

2006 © The Filson Leadership Group, Inc. All rights reserved.

The author of 23 books, Brent Filson’s recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. – and for more than 20 years has been helping leaders of top companies worldwide get audacious results. Sign up for his free leadership e-zine and get a free white paper: “49 Ways To Turn Action Into Results,” at http://www.actionleadership.com For more on the Leadership Talk: http:///www.theleadershiptalk.com

Action Leadership
Helping leaders achieve audacious results

Term Life Insurance For The Elderly

Tuesday, May 4th, 2010

Senior citizens can obtain life insurance without having to rely upon a medical exam to determine their coverage.

Term life insurance policies have become extremely popular in recent years, and they can provide extremely valuable and vital protection at low costs for a variety of different people. However, one of the largest problems associated with term life insurance is the fact that it tends to expire just about the time the covered person is finding it more difficult than ever to find protection. This is often in ten years, twenty years or even thirty years in many cases. The theory behind the concept of term life insurance is that by this time, the insured will have fewer obligations to worry about, and then will have enough money saved that they can self-insure.

However, many senior citizens and other retired people are finding themselves in less than ideal circumstances because they are not free of the obligations that they expected to be free from. Without having sufficient savings to cover necessary debts, obligations and expenses, these senior citizens can have a difficult time insuring themselves when they need it more than ever. Learn more about term life insurance for the elderly by visiting http://bestofavee.com/2008/01/be-insured-get-life-insurance-now.html.

By the time most people reach maturity, they may also have developed more health problems, which is what makes no medical exam term life insurance such a viable option. As if such an advanced age wasn’t already trouble enough, health problems may make it even more difficult for elderly citizens to find insurance if not completely impossible.

However, there are a number of insurance companies that have developed final expense life insurance, guaranteed life insurance and senior term life insurance options that meet these needs. These are essentially term life insurance policies that stay in force for as long as possible. These policies are kept in force through the payment of premiums, or by paying the policy up over time. Once the payment of premiums is paid up, they can rest assured that they will have the term life insurance that they need. Check out http://mlizcochico.blogspot.com/2008/01/ensure-your-future.html for more information on how you can obtain no medical exam term life insurance.

These types of senior term life insurance policies or final expense policies are available in two forms, neither of which requires any kind of a medical exam. Face values for these no medical exam insurance policies typically range in value between $2,500 and $25,000, and for this price you can expect the simple issue or guaranteed issue of life insurance policies. Because the face value is lower, the risk to the insurance company is lower, which means that the requirements necessary for obtaining life insurance coverage are typically quite relaxed.

Seniors can use this money by leaving it to a beneficiary, to their spouse or to their children for example, so that they can deal with burial expenses, with settling final debts, and with leaving money for the estate.

Simple issue life insurance policies provide death benefits immediately upon the passing of the insured. Health questions are asked on the application, but these questions are not anything that will prevent you from obtaining the insurance that you need. Most senior citizens can qualify, unless you have some kind of a terminal disease, or if you are already in a nursing home. Smaller health issues that would prevent most senior citizens from qualifying will not prevent you from getting the no medical exam term life insurance benefits that you need. The coverage is immediate, so once the policy has been issued, coverage goes into effect.

3 Tips to Help You Find Quality Life Insurance Leads

Wednesday, March 17th, 2010

If you are a life insurance agent, then you no doubt already know that the hardest part of an agent’s job is getting business. Some agents rely on the tried and true method of cold calling. Others take advantage of newer approaches like online lead generation. The truth is, there are any number of ways to increase business and get new life insurance leads. You need only to take the time to find yourself some new life insurance leads.

Here are three ways many insurance agents get new leads and make more sales. Many agents rely on one or more of these methods. Some agents prefer one method over all others, while others use them all equally. Regardless of what you currently do, if you need to increase the number of leads you have, trying one of these approaches is sure to help.

The first method you should consider trying is to exhaust your personal network. Networking is essential in the sales industry, and life insurance sales is no different. Talk to your family and friends and see if they can refer anyone to you. Next, talk to your current clients and past clients to see if they could make any referrals. Not only does this increase your number of leads, but it could lead to more sales with your current clients. You may also want to consider sending out mailers to clients, although a personal phone call offers many more advantages.

Another method that is becoming quite popular, is to let someone else find the leads for you. Indeed, there are several companies that specialize in collecting life insurance leads. They collect these leads specifically to sell them to agents like you. They can provide you with as many leads as you would like, and generally the cost is very reasonable. If you need a boost of leads, this is perhaps the fastest and most effective way to get them. Some of these online lead providers even offer free life insurance leads for you to try out before you purchase any leads from them.

One of the oldest methods of insurance lead generation is cold calling. This is an essential skill that any agent should have. It is true that cold calling isn’t the most efficient means for finding leads, but it can be effective, especially if you are out of other ideas. The key to effective cold calling is to know what you are going to say ahead of time. Take the time to write out a script to help you when you make a call. You only have a few seconds to make a first impression and get a person’s attention, so make it count.

With these three methods you are sure to boost your number of life insurance leads in no time. You might find you like one approach more than the others. If this is the case, then stick with it! You’ll have all the business you can handle in no time

I'm Interested In The Field Of Life Coaching….any Suggestions On How To Kickstart This Career?

Saturday, February 20th, 2010

I’m not even sure if what I want to be would be called a “life coach”, but I’m extremely interested in helping, guiding and developing success in people’s personal lives and careers. I have a pretty extensive background in sales and sales training/education, but I don’t know how to start a business or career like this on my own. Any suggestions on how to make this career not only a reality, but a successful and lucrative lifestyle?


I chuckle at the “get a coach” response, but that is a great first step. You’d be able to narrow down what you really want to do and start moving yourself towards your goals. Not only that, you’ll start to learn more about what coaching is, how it works, and what it can offer to people.
Aside from that, coaching is a wonderful skill to hone – whether you’re in business for yourself or not. Coaching itself is a skill to be learned and developed, so start reading, taking classes, talking to people, etc. to learn more.
And, don’t feel like you are leaving behind your current skills to embark on this journey. What business owner couldn’t use a sales coach?
Best of luck to you!